IGNACIO OLAVE MARTÍN
Resume
Passionate about Marketing, Communication and CRM for B2B and B2C, taking care of details and with initiative to overcome new challenges.
I have worked local and internationally leading projects with and without a team.
ABOUT ME
Professional profile
I started my professional career in 2000 and since then I have worked in various independent projects and collaborations. I strongly believe that work can only be done in one way, and that is to do it well. If not, better not to do it.
I am always looking for the opportunity to explore new fields and learn something new that I can apply to my work, whether small individual projects, large projects or create alliances for my current company. I will be happy to answer any questions that may arise.
EXPERIENCE
What I've done
MARKETING MANAGER, NOMAEREALVIEWS.COM
Currently
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CRM Marketing Strategy creation for B2B and B2C.
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Branding Manager.
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Responsible for SEM / SEO and Community Manager.
MARKETING EXECUTIVE & SALES, ACTIONS DATA
2011 - 2018
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On/Offline Marketing & Communication campaign Responsible
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CRM Sales Database Manager.
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B2B and B2c Key Customers Responsible by KPI and SLA creation.
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Project Management.
MARKETING & SALES MANAGER, EBSCO PUBLISHING
2010 - 2011
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Marketing and Sales Manager for Iberia.
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Iberia Campaign Manager.
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CRM Marketing Strategy creation for B2B and B2C.
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Strategy reporting and Pricing for Iberia.
INTERNATIONAL ACCOUNT EXECUTIVE, GRUPO ITACA
2008 - 2010
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Definition of contact strategy for B2B Key Customers.
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Europe Head of Recruitment and Loyalty for B2B Key Customers.
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Development of Promotions and Marketing Strategies.
MARKETING & SALES MANAGER, BRAIN-IT
2006 - 2008
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Brand behavior analysis.
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Comercial agreement negotiation responsible.
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SaaS Marketing responsible for SME and big accounts.
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Offline event responsible.
IBERIA PRODUCT MANAGER, AVERMEDIA TECHNOLOGIES, INC.
2004 - 2006
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Definition and implementation of strategic alliances.
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Development and monitoring of objectives and income statement.
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Brand and Communication Plan for Iberia.
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Responsible for launching new products for Iberia.
EDUCATION
My studies
2019
POSTGRADUATE, CEU
Big DATA & Visual Analytics
2018
MASTER, MSMK
Digital Marketing & e-Commerce
1999
MASTER, CESMA
Marketing & Management
1998
LICENSED, UCM
Graduate in Business Administration and Management
COMPETENCY
Knowledge and experience
CUSTOMER SERVICE
Professional
You always have to keep the customer happy. Either dedicating ourselves to Sales, Purchases or Marketing. The final consumer will reward or penalize us based on how well or badly we tell them things. Professional deformation sometimes penalizes this type of two-way communication. Since you have to speak to the client in your own language, however much we know about ours.
PROJECTS MANAGEMENT
Professional
I have led projects since the beginning of my professional career. A good leader must set an example and draw his shoulder as the most. Especially when things get twisted, assuming their responsibilities and proposing solutions.
ENGLISH LEVEL
Bilingual
I started my English studies at age 5 at Saint Patrick School, in Madrid. I have spent some time in the USA and, due to my professional and personal trips, I have always had the opportunity to use it, as in my day to day work.
MARKETING
Professional
Since I finished the career, I had it very clear. Marketing and Communication would be my life and I would dedicate it to it. A Master helps you contribute knowledge, but the day to day in your life, in your project, in your work, creates certain needs to go researching and learning a little more.
STRATEGY
Professional
A good knowledge of Marketing, Big DATA, Small DATA and Communication, is nothing without a predefined strategy. The LEAN Methodology has helped me a lot in project management, as well as to define strategies through group brainstorming sessions.
COMMUNICATION
Professional
It is vox populi, that you can know a lot about Marketing, having defined your strategies correctly, but you have to know how to convey what you want to the client. Segmented communications, applying Big DATA and Small DATA, undoubtedly help generate personalized communications, as well as doing good remarketing.